In the 21st century, media dominates the population’s day-to-day life. At home or at work, whatever people do, they are accompanied by the media.
The world of today’s media has very many different facets and requires the knowledge of a specialist in media research operating in every segment of that progressive market. GfK now offers a comprehensive range of media research services to deliver innovative, technology-driven research solutions to media owners, content providers, agencies and advertisers.
We help our clients to seize the opportunities spawned by the evolving media landscape to:
We offer information services on media consumer behavior and attitudes to all emerging and established media. Our services include qualitative and quantitative research on the usage of television, radio, print, outdoor and all digital interactive media.
GfK answers the question as to how many people a certain media reach. In addition, it explores the main socio-demographic characteristics of the audience or readers. In the course of the audience research, there is an opportunity to survey both the audience of the print as well as electronic media, to analyse perception of content and form criteria and commercials, as well as to perform special sound, film and music tests.
Within the framework of the online research, the characteristics of the internet as a medium, as well as the content, form and technical elements of the presence on the internet are analysed. Complementary to this, GfK provides with consumption habits and attitudes of the internet users.