GfK’s services include analysis of issues relating to product development, brand communication, image management and NBA for drugs, as well as market positioning, customer satisfaction and information about sales volumes in dentistry, veterinary medicine and by laboratories. The main objective of the HealthCare division is to support the operative and strategic marketing decisions of companies present on the health and pharmaceutical market. A high priority task is the continuous provision of information, consultancy about product development, as well as about the introduction and sale of new products and services. Increasing customer loyalty is also an important task. GfK’s competence also includes the analysis of the markets and price positioning.
The range of content of the research projects in the HealthCare sector is as broad as the decisions which you are faced with on a day-to-day basis: