Healthcare
GfK’s services include analysis of issues relating to product development, brand communication, image management and NBA for drugs, as well as market positioning, customer satisfaction and information about sales volumes in dentistry, veterinary medicine and by laboratories. The main objective of the HealthCare division is to support the operative and strategic marketing decisions of companies present on the health and pharmaceutical market. A high priority task is the continuous provision of information, consultancy about product development, as well as about the introduction and sale of new products and services. Increasing customer loyalty is also an important task. GfK’s competence also includes the analysis of the markets and price positioning.
Our philosophy
- solution orientated employment of the entire spectrum of study techniques
- presence in all HealthCare business sectors
- competence in all Central-Eastern European countries
- pharmaceutical Know-how
- full-service
Our Research Focus
- rx-market
- OTC-products
- animal health
- dental products
- health policy/HealthCare system research
- studies on the general state of health of inhabitants
Range of research topics
The range of content of the research projects in the HealthCare sector is as broad as the decisions which you are faced with on a day-to-day basis:
- assessment of market chances, positioning: definition of markets, target group analysis, demand profile, price setting studies, market acceptance studies, measurement of brand value (GfK Target® Positioning)
- U&A researches: research on usage, prescription and image studies (GfK Navigator®)
- development and checking of brand communication, advertisement test, media measurements (GfK ATS®)
- measurement of loyalty (GfK Loyalty Plus®)
Dr. Zoltán Lantos