• Digital at GfK
• Market Segmentation & Potential
• Brand and Communication
  • Brand
  • Communication
  • Campaign tracking
• Concept & Product
• Price Policy
• Satisfaction & Loyalty
• Shopper Research
• Qualitative Research
• Mystery Shopping
• Geomarketing

Brand and Communication

Our comprehensive research approach provides support for all your competitive image and communication decisions during each phase of brand management.

The integrated system comprises harmonized strategic planning management instruments and includes Target Positioning ("Where does your brand stand?”).

We also advise on your choice of advertising media and highlight optimization potential for your campaign. Our instruments: Ad*Creator ("What potential does your advertising idea have?”) and Ad*Vantage ("How good are your communications?”).