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Consumer climate remains constant
26 July 2012 – The variable development of the consumer mood once again continued in July. On the whole, income expectations and willingness to buy remained at very good levels. The latter improved slightly while income expectations dropped a little. In contrast, economic expectations deteriorated further. Following a value of 5.8 points in July, the overall indicator is forecasting a value of 5.9 points for August.
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Technical Consumer Goods market: difficult start
May 30, 2012 – The overall Technical Consumer Goods (TCG) market in Western Europe achieved a sales volume of EUR 46.2 billion in Q1 2012. This corresponds to a slight decrease of 5.1% compared to Q1 2011. With the exception of Austria and Germany, all the countries surveyed in GfK TEMAX® Western Europe were affected by this development.
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Consumer climate stable at the start of summer
May 25, 2012 – The mood among consumers in Germany was very stable in May. Consumers are considerably more optimistic than in the previous month and willingness to buy also increased slightly. Income expectations, however, dropped marginally. Following a revised value of 5.7 points in May, the overall indicator is also forecasting 5.7 points for June.
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GfK integrates Global Brand and Consumer
Experience practice
May 23th 2012 – GfK, one of the world’s largest market research organizations, today announced the formation of a new global practice to help marketing professionals better understand and proactively manage the dynamics of any consumer experience with their brands.
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Q1 2012: Robust start to the year for TCG market
May 15th 2012 - The Technical Consumer Goods (TCG) market has experienced a stable start to 2012. The total sales volume in the first quarter of 2012 was just under EUR 12.6 billion, representing a positive growth rate of 0.6%. This is the result of GfK TEMAX® Germany for the first quarter of 2012.
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High petrol prices are affecting the consumer climate in Germany
April 27, 2012 – Consumer sentiment in Germany was divided in April. While the overall economic outlook was viewed more optimistically, the high level of income expectations dropped slightly, and willingness to buy saw significant losses. Following a revised value of 5.8 points in April, the overall indicator is forecasting a value of 5.6 points for May.
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Weak growth is influencing European consumers
April 20, 2012 – In the past few months, EU countries have demonstrated very varied economic data. Citizens of the individual countries evaluate the economic situation in their country and their own personal situation accordingly. These are the findings of the GfK Consumer Climate Europe survey which provides an overview of the development of economic and income expectations and willingness to buy among consumers in Austria, Bulgaria, the Czech Republic, France, Germany, Greece, Italy, Poland, Portugal, Romania, Spain and the UK. These 12 countries account for around 80% of the total population of the 27 EU member states.
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GfK Hungária Market Research Institute